Thursday, 6 October 2011

Kuretake meets LUSH!

 


 You may be wondering why we're blogging about Lush, makers of fabulous bathtime treats, when we usually stick to talking about pens and craft materials.  Well, we do love Lush products here at Kuretake and could probably write many blog posts about that, but it turns out they're a fan of ours too! You know the blackboard signs in their stores? Yep, written with ZIG pens!  ZIG Postermans to be precise, all over the world.  Here's a bit more about that....





The lowdown on Lush...

If you don't already know, Lush create the most amazing handmade bath, shower and make up goodies. They've been going for 16 years now and are renowned for their innovation and ethics. Whether you like their fizzing bath ballistic, shower jellies, solid shampoo bars or Toothy Tabs I defy anyone to come out of Lush store empty handed! There are just too many good things going on in there, and the staff are all super nice people.  Like many people I'm very loyal to my favourite Lush products - Aqua Mirabilis body butter and Honey Bee bath bombs, oh and their fresh face masks. Amazing.



Fresh Face Masks




Some little Lush facts....

·         Lush operates a strict policy against animal testing and supports Fair Trade and Community Trade initiatives. 
·         Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.
·         Lush has been awarded the RSPCA Good Business Award for 2006 and 2007, the 2006 PETA Trailblazer Award for Animal Welfare and the International Fund for Animal Welfare ‘Business of the Year’ award for 2010.
·         Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry in the new years honours list 2010


Lush Bubble Bars! (smell amazing)


Lush currently has over 700 shops worldwide and are present in 46 countries!



My day at Lush.....



Last Friday, I was invited to Regent Street Lush to watch their Sign Artist, Suzie, at work.  Suzie is part of Lush's Design Team, who work all over the world creating Lush's signature chalkboard signage. Suzie is based in the UK and creates Lush signage in stores as well as training staff on the Lush way of sign writing.  She's very fast, but I got some pictures of her in action below....








Sign Writing, the Lush way....


Lush signs are changed every few months, to highlight new products and seasons.  The walls that are used for sign displays are painted black ahead of a visit from the Design Team....


The prepped blackboard wall...


ZIG Postermans are then used to create displays for the products that sit beneath the boards, using Lush's signature slogans and writing style....


ZIG Posterman Broad


 







Suzie using ZIG Posterman Biggie 30




 

And some that were done earlier....









Lush and ZIG Postermans - why such a great match?

ZIG Posterman's are liquid based chalk pens which are great on any non porous surface, particularly chalkboards! Seen any creative pub blackboards recently? Might have been done with ZIG Postermans! 

Postermans come in a variety of tip sizes ranging from an extra fine 0.5mm tip right up to our Biggie 50mm tip.  They're ideal for Lush's style of writing as they can create their large lettering super quick with a Biggie 30 or 50.  Suzie also loves the flow and consistency of the pens and the fact that they keep performing well even when they start to run out! (Which won't be soon as they're very long lasting)



ZIG Posterman Biggie 50

ZIG Posterman Biggie 30




 
Want to know more ?....

 
Want to find out more about ZIG Postermans? - take a look at our website

Want some tips and techniques for chalkboard sign writing and window writing? - check out John Neals amazing video tutorials

Want to find our more about Lush, or your local store? - Here's their website


Thank you to Lush for letting us behind the scenes, a big thanks to Suzie for letting me watch, take pictures and ask lots of questions! And thank you Chloe, the Lush Regent Street manager, for having me in her store!





Do you use ZIG Posterman's in your business?  We'd love to hear from you!


Hope you've enjoyed this little sneak peak behind the scenes of Lush, why not leave us a comment and recommend your favourite Lush product?


Buffy
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